WHAT WE DO
We create a roadmap! We create a tailored licensing strategy based on your corporate goals and initiatives. We take a holistic approach beginning by evaluating your current portfolio and product lines and look for holes in the marketplace that align with your companies capabilities.
Day in and day out, we actively seek new opportunities from every avenue across entertainment, gaming, toys, pop culture, digital influencers, corporate, fashion, etc. We gain early insights on emerging properties as well as evergreens so that our clients can stay up to speed and make more strategic decisions.
We leverage our relationships to negotiate favorable deals for our clients that minimize risk and enable them to create meaningful licensed products at retail. We make sure that you are top of mind in the licensing community and recognized as preferred partners in your category.
WHO WE ARE
At Mix, we specialize in representing leading licensees across multiple categories to make connections and create new partnerships that ultimately deliver impactful licensed programs at retail.
With 20+ combined years of licensing experience, unparalleled industry relationships, and a proven track record of building $100M+ licensing programs, we don’t just sit on the sidelines; we make magic happen!
Melissa Moskowitz is a licensing expert with in-house experience as a licensee, licensor, and agent and has developed extensive relationships with Top 150 Brand Licensors resulting in countless successful licensed programs at retail.
Executive Director, Licensing
Andi Scher has been instrumental in all stages of licensing from brand prospecting to negotiations, style guide development to product approvals, content creation to PR, and has been recognized as a Licensing International Rising Star.